Wednesday, 3 April 2013

The Scoring

After minutes of rumination we eventually settled on the Balanced Scorecard as the most appropriate method of ranking falafel wraps. The categories took a bit more contemplation but we decided that the lunchtime experience should be divided into two main groups Product and Service and then broken down into the features that were important to us:

Product


  • Ingredients
    • Taste
    • Appearance
    • Freshness
    • Nutrition
    • Quantity
  • Mechanical Properties
    • Structural Integrity
    • Mouthfeel
Service

  • Cost
  • Speed
  • Staff
  • Name of Shop
Where each category is scored subjectively by the falafelofficers with the exception of Cost which is judged against the going rate of £3 which would give the falafel half marks in that respect, 0 marks for £4, full marks for £2.

Given that a falafel wrap is a lunchtime meal we put emphasis on weightings that should mean that a tasty, cheap, quick meal that's going to keep you full for the afternoon is likely to score well. The first draft of the scorecard is below:




In the summer of 2012 we carried out a dry run of the lane with our initial weightings and have been able to use the findings to tweak the percentages to give what we believe really is a scorecard of some stability - basically we took 'Appearance' down to a maximum possible score of 5 and upped 'Cost' and 'Taste' to 18 and 17 respectively.


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